Scotch College

COMMERCE Modern Business Management [Semester Unit] Year 10 — 2010

Rationale

Modern Business Management examines the ways in which people at various levels within a business organisation manage resources to achieve the objectives of the organisation. It will investigate the keys to successful business management utilising case studies from large business organisations. It will expose students to the concept of management and will lead into studies of accounting, economics, legal studies and business management.

Students Outcomes

• Develop an understanding of the importance of large corporations to the level of economic activity
• Develop word processing and design skills through the development of advertisements and research activities
• Develop communication and management skills through mock interviews of employees and case studies
• Complete interest rate and other simple financial calculations
• Examine successful marketing campaigns, develop , present a marketing plan for a new product
• Identify and evaluate different management practices
• Improve their level of financial literacy

Course Content

Big Business: This topic will examine the emergence of large-scale organisations and their relevance and importance to the Australian economy.

Assessment of Business Performance: This topic will investigate ways of measuring business performance.

Human Resource Management: This topic will consider the complexities of managing a business key resource; its people.

Management Styles and Skills: This topic will provide an overview of different management styles, including their strengths and weaknesses.

Marketing: This topic examines the principles and concepts underlying the marketing process. Examples of successful marketing campaigns will be studied as will key marketing concepts. A key component of each student’s assessment will be their marketing assignment where they will develop a marketing campaign for a new product.

ICT Skills

Students will develop ICT skills through the use of generic software such as Microsoft Word, PowerPoint and Excel.

They will also be exposed and involved in Web quests, Internet searches and online quizzes and games.

Assessment

• Applied exercises (topic tests, mini-assignments and homework)
• Marketing Assignment
• Examination