Scotch College

ART Year 10 — 2010

Visual Communication and Design [Semester Unit]

Rationale

Visual Communication and Design (VCD) consist of training in visual literacy and practical problem solving using graphic techniques. It aims to translate often confusing verbal or written information into a clear, universal and visual language. VCD satisfies the needs of specific clients and solves design problems.

Student Outcomes

• Develop an understanding the use of graphics to communicate
• Learn to analyze, interpret, understand and appreciate visual
• Learn to solve communication and design problems creatively and imaginatively using graphic tools, drawing systems and the design process
• Learn drawing and computer imaging to develop visual thinking and expression
• Understand the role of graphics in industry and in the wider world

Course Content

Students are introduced to the major concepts of VCD and taught the drawing systems and rendering techniques required to solve visual problems. Students will study the communication of ideas and factual information by graphic means such as charts, diagrams, symbols and specialized drawing techniques as employed by draughtsman, designers, technical/scientific illustrators and journalists. It is expected that on completion of the course students will have developed an awareness of elements and principles of design.

Major projects will require independent research and investigation resulting in the production of both two and three dimensional solutions which conform to the given design briefs. Themes will be developed from areas of product, packaging or construction design. Skills in freehand, conceptual and observational drawing will developed along with rendering and model making. Topics will include: packaging (toiletries and food with surface decoration), product (a domestic appliance, furniture, timepiece and automotive design and construction (interior and garden, industrial/commercial/domestic housing as well as kitchen design).

ICT Skills

Students will explore the use of computers to solve design problems using computer-generated graphics. They will learn to use drawing programs such as Illustrator and image manipulation packages such as Corel PhotoPaint and Photoshop. It is important that students plan their design layout books before proceeding to design on the computer. They will use the computer to create layout presentations such as CD covers and create examples of paraline drawings. CAD drawing programs such as Google Sketch Up will be used to explore orthogonal drawing (2D) and 3D modeling and construction.

Assessment

• Finished Art Work/Folio
• Design and Development Journal
• ITC Application/Research Assignments
• Examination