Scotch College

ART Year 10 — 2012

Visual Communication and Design [Semester Unit]

Rationale 

Visual Communication and Design (VCD) consist of training in visual literacy and practical problem solving using
graphic techniques. It aims to translate often confusing verbal or written information into a clear, universal and
visual language.  VCD satisfies the needs of specific clients and solves design problems. 

Student Outcomes 

• develop an understanding of the use of graphics to communicate 
• learn to analyze, interpret, understand and appreciate visual communication of others
• learn to solve communication and design problems creatively and imaginatively using graphic tools, drawing systems and the design process
• learn drawing and computer imaging to develop visual thinking and expression 
• understand the role of graphics in industry and in the wider world 

Course Content 

Students are introduced to the major concepts of VCD and taught the drawing systems and rendering techniques required to solve visual problems.  Students will study the communication of ideas and factual information by
graphic means such as charts, diagrams, symbols and specialized drawing techniques as employed by
draughtsman, designers, technical/scientific illustrators and journalists.  It is expected that on completion of the
course students will have developed an awareness of elements and principles of design. 

Major projects will require independent research and investigation resulting in the production of both two and three dimensional solutions which conform to the given design briefs. Themes will be developed from areas of product, packaging or construction design.  Skills in freehand, conceptual and observational drawing will developed along with rendering and model making.  

Topics will include: packaging (toiletries and food with surface decoration), product (a domestic appliance, furniture, timepiece and automotive design and construction (interior and garden, industrial/commercial /domestic housing as well as kitchen design). 

Assessment 

Examination 

Finished Art Work/Folio 

Design and Development Journal

ICT Application/Research Assignments